Case Study

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  • Case Study

    Building and managing Elissa’s social presence

  • YouTube TV Channel management

    Yala Backstage's crew missions

    • - Content management: uploading videos
    • - Monitoring and removing videos and profiles that contain copyright infringement

    Results

    • 289 697 598 views
    • + 789 711 subscriptions
    • + 21 493 videos containing copyright infringement deleted
    • + 103 unofficial Channels deleted
    http://www.youtube.com/Elissa
     
  • Facebook & Twitter accounts managment

    Yala Backstage crew missions

    • - Daily updates with fresh content and threads
    • - Follow up with fan's comments
    • - Deleting unofficial Facebook and Twitter accounts
    • - Putting the Facebook pages under artists' names
    • - Verified Twitter account

    Results

    • + 5 692 290 followers on her Twitter account
    • Fan base increase : + 15 520 428 Fans on Facebook
    • + 213 008 new likes per day (average)
    • + 1 773 deleted pages on Facebook
    twitter.com/elissakh Check Elissa's Facebook Player
     
  • Web cleaning

    Yala Backstage crew missions

    • - Deleting pages and links on websites offering free
      and illegal downloads
    • - Protecting audio / video contents from piracy
 
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